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YETI

Poster Design, Illustration, and Interactive Experiences Showcasing the Adventurous YETI Lifestyle

YETI is a globally recognized brand known for its premium outdoor products and dedication to championing adventure, community, and a bold approach to life. With a loyal customer base that values quality, durability, and performance, YETI’s brand is synonymous with outdoor exploration and rugged luxury.

Over an eight-year collaboration, while working at DesignGood, I worked closely with YETI’s internal retail and event marketing teams to develop a wide range of marketing assets, including retailer communications, training materials, poster designs, and custom illustrations. However, one standout project centered on designing interactive retail maps, a prototype concept to enhance customer engagement within YETI’s retail stores.

YETI Interactive map - Austin edition.

The interactive retail map project aimed to:

  • Enhance In-Store Engagement: Provide YETI customers with a dynamic, interactive experience that encourages exploration within the store and links product use cases with local activities.
  • Connect Customers with Local Communities: Highlight local ambassadors and outdoor activities tailored to each store’s regional audience.
  • Showcase YETI’s Adventure-Driven Ethos: Reflect YETI’s commitment to community, exploration, and adventure through an immersive retail feature.
  • Create a Scalable Digital Tool: Design a prototype that could be adapted across multiple retail locations and digital platforms.
YETI Community Guides on iPads.
Solutions Implemented
  • Location-Specific Interactive Maps: Designed and illustrated maps for seven key locations:
    • Austin, Charleston, Dallas, Denver, Ft. Lauderdale, Houston, and Scottsdale.
    • Each map reflected the unique outdoor culture of its region, featuring local activities and points of interest.
  • Custom Icons and Visual Elements: Developed a suite of custom icons representing local ambassadors and activities such as hiking trails, fishing spots, and local landmarks. These icons enhanced the visual appeal and served as interactive touchpoints.
  • Clickable, Interactive Experience: Designed tablet-sized maps with clickable icons that provided detailed information about each activity or ambassador when tapped. This created a seamless, engaging customer experience, blending physical retail spaces with digital storytelling.
  • Scalable Retail Prototype: The maps were designed to prototype a potential in-store interactive wall concept, allowing YETI to test digital interactivity within retail environments and explore future scalability across additional store locations.
Custom icon design.
YETI Interactive map Florida.
YETI Community Guides.
YETI Nevada map
YETI Houston map.
YETI Dallas map.
YETI Florida map.
YETI Colorado map.
YETI Carolinas map.
Supporting Projects

While the interactive maps were a key focus, I also worked on other projects that reinforced YETI’s brand consistency, including:

  • Retail Production Design: Point-of-sale materials, retailer communications, and field guides featured in major retailers. Did you see a YETI retail sign in DICK’s, Academy, REI, Cabella’s, Bass Pro Shop, ACE, etc. from 2014-2023? That was my production design. 😉
  • Event and Training Presentations: Dynamic training and event presentations that supported internal and external brand initiatives.
  • Custom Illustrations and Poster Designs: Bold poster designs and illustrations celebrating YETI’s products, events, and adventurous spirit, further unifying the in-store experience.
YETI Oyster Roast Poster.
YETI icons.
Results
  • Enhanced In-Store Engagement: The interactive map prototype successfully provided an engaging, educational in-store experience that connected customers to local outdoor communities and activities.
  • Stronger Local Connections: By showcasing local ambassadors and regional activities, the maps deepened customer relationships with YETI stores, positioning them as hubs for local adventure and exploration.
  • Scalable Digital Solution: The prototype demonstrated the potential for scaling interactive digital experiences across multiple retail locations, offering YETI new opportunities for in-store customer engagement.
  • Cohesive Brand Experience: The maps, paired with supporting retail materials and event assets, contributed to a seamless, immersive YETI brand experience that reinforced the company’s adventurous ethos.

The interactive retail map project for YETI exemplified how thoughtful design can elevate in-store experiences by blending digital interactivity with local storytelling. By connecting customers to regional outdoor activities and ambassadors, the maps provided an engaging way for YETI to extend its brand narrative into the retail environment. This project, alongside years of additional design work for YETI, consistently reflected the brand’s adventurous spirit, commitment to community, and bold approach to life.

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