From Collaboration to Badass
It’s time for your business to be a total badass and rise to the top! It’s time to stand out, be noticed, and be fangirled over by your dream client or customer. My friend, it’s time for a custom brand.
The decision to invest in branding your business shouldn’t be taken lightly. It requires deep reflection, open collaboration, and a genuine commitment to your goals. Once you say “yes” to going through this process, you’re in for a transformative ride—in the best possible way.
When I partner with you, I take ownership of what we try to achieve together. Your goals become my goals, and your wins become my wins.
Here’s How the Magic Happens
First things first, we’ll determine whether or not we’re a good fit. My only goal is to help you further your goals; if I can’t do that, I’ll be upfront about it. If we both agree we’re a fit, I’ll send over an official proposal.
Phase 1: Collaborate + Strategize
Once we’re official, I’ll send you a kit containing my Brand Exploration Assignments. This phase includes a lot of information gathering that helps me understand you, your business, and your dreamiest goals.
I’ll ask a lot of questions, request that you create a few curated Pinterest boards, and invite you to share any other inspiration that would be helpful when designing your custom brand or website.
The Kick-Off Meeting
Our first meeting will be a collaborative briefing to kick things off. We’ll deep-dive into your objectives, priorities, challenges, and goals and explore concepts and aesthetics to bring your brand to life and make you stand out in the marketplace. This meeting will help me understand your brand’s DNA, setting the foundation for the rest of the project. I’ll use these insights to create your strategic brand strategy and beautifully document it for you to reference.
Mood Board
With every project, I present two creative direction mood board options that include:
- Typography and logo style
- Icon and illustration style
- Photography and packaging style
- Color direction
These elements help visualize your brand’s overall aesthetic and direction, creating a cohesive and inspiring foundation for the design process. Once the mood board is set, it becomes the design direction we take into Phase 2.
Phase 2: Design
Here’s where the magic happens. I take the strategy and brainstorming we worked on together and create visuals that capture your brand personality. We’ll discuss your feedback and refine the designs to match your brand’s badass-ness.
I present only one branding option because I believe in delivering the best, most refined concept tailored to your brand’s unique needs. By focusing on a single, well-crafted design, we eliminate confusion and ensure that every detail aligns with your business goals and vision.
Feedback and Finalization
Your input is invaluable. We’ll discuss your feedback, make any necessary edits, and finalize the elements. With the brand identity locked down, we’ll move on to producing collateral in order of priority to ensure a cohesive rollout of your brand across various touchpoints.
Phase 3: Website Programming
This is where your website comes to life!
Your custom website will be built and hosted in Elementor. Once all designs have been approved, you’ll need to get an Elementor Business WordPress Hosting plan and then share your login with me. Then, I’ll program your responsive website. After which we’ll have a quick testing period before launching.
Phase 4: Launch
Unveiling Your Badass Brand
As we near the end of our collaborative project, you’ll be equipped with the tools to communicate your brand’s badassness confidently. Your brand will not only stand out but will also reflect the essence of your expertise. This is when your brand steps into the spotlight, and we’re there to ensure it shines.
Continued Growth and Nurturing
But the journey doesn’t have to end there. Our relationship can continue beyond the launch. We offer ongoing support to nurture your brand, ensuring it grows cohesively and boldly. Together, we’ll navigate the evolving landscape and keep your brand at the forefront of your industry.
From collaboration and strategy to design and launch, we’re here to elevate your brand to a new level.
If you think we may be a branding/BFF match, reach out. We’ll discuss your needs and see what outlandish magic we can get into.
