Absolutely, oh-my-word, yes. Here are a few reasons why. Good design:

Adds value.

People buy from brands that look captivating. A cohesive, branded visual presence will add even more perceived value to your product or service, allowing you to raise your prices, build a loyal audience, and establish market dominance.

Saves you time.

Design has the power to deliver information just as effectively and personally, as you taking the time to hop on a sales call or answer an email. It can automate + communicate processes within your business that you don’t have time to manually address yourself.

Provides clarity.

Not getting the kind of response you want from your audience? It’s very possible that the messaging around your brand needs more clarity. Design can communicate your message in a way that’s organized and easy to understand.

Creates an experience.

People remember how your brand made them feel. Good design is a whole vibe. It draws people in and strategically makes them feel a part of something. It breeds obsession-level loyalty from your audience – the kind of loyalty that results in easy sales and “yeses.”

Eliminates the competition.

Strategic, meaningful design amplifies your brand’s differences. It visually communicates what makes your product or offering unlike anyone else. A branded presence makes it easy for potential buyers to connect with you, then choose you over your competitors.