Bold Branding and Visual Identity for a Couture, Corset, and Costume Designer
Loudmouth is a bold, unapologetic brand specializing in couture, corsetry, and costume for those who dress to disrupt. From the start, it was clear that this brand needed to be as fierce and fearless as the people it serves.
The creative strategy began with clarity: understanding who Loudmouth is and who they’re for. They’re theatrical but refined, rebellious but polished—a walking contradiction in the best way. That duality became the core of the brand, influencing everything from tone of voice to visual styling.
The final identity captures this with a split, screaming cat icon symbolizing the tension between beauty and bite, elegance and edge. The color palette and typography are high-contrast and high-drama, just like her audience. Every piece is designed to command attention, from sticker-ready badges to bold social content and custom care instruction cards.
This was such a dream project to bring to life, and I can’t wait to see what Loudmouth does next.
High Drama Meets High Fashion
This final mood board for Loudmouth captures a visual direction that is bold, evocative, and unapologetically expressive. With a focus on contrast and duality—like the screaming split cat icon and stylized typography—the concept blends gothic influences with avant-garde couture. Jewel tones, edgy illustrations, and refined type choices create a high-impact theatrical and empowering identity.
Brand Words:
Expressive, Contrasting, Dramatic, Unconventional, Edgy/Refined, Empowering
