Branding and Menu Design Rooted in Colorado Culture
A Bar Above is a cozy mountain restaurant in Crested Butte, CO. Known for its low-lit ambiance and high spirits, it offers casual yet elevated fare tailored to visiting skiers and local residents. A Bar Above is deeply connected to Colorado’s rustic charm and natural beauty with farm-to-table ingredients, handmade locally sourced wood tables, and decorative wildflowers and plants.
The primary goal for A Bar Above was to develop a brand identity and menu design that embodied a modern yet rustic vibe. The branding needed to seamlessly align with the restaurant’s handmade wooden tables and bar while capturing the essence of Colorado’s mountain culture. The objective was to create an elevated yet approachable visual identity mirroring the dining experience.
The branding and menu design achieved the perfect balance of rustic charm and modern sophistication.
