Branding and Menu Design Rooted in Colorado Culture
A Bar Above is a cozy mountain restaurant in Crested Butte, CO. Known for its low-lit ambiance and high spirits, it offers casual yet elevated fare tailored to visiting skiers and local residents. A Bar Above is deeply connected to Colorado’s rustic charm and natural beauty with farm-to-table ingredients, handmade locally sourced wood tables, and decorative wildflowers and plants.
The primary goal for A Bar Above was to develop a brand identity and menu design that embodied a modern yet rustic vibe. The branding needed to seamlessly align with the restaurant’s handmade wooden tables and bar while capturing the essence of Colorado’s mountain culture. The objective was to create an elevated yet approachable visual identity mirroring the dining experience.
The branding and menu design achieved the perfect balance of rustic charm and modern sophistication. Key outcomes included:
A Distinct Visual Identity: The branding set A Bar Above apart from other establishments in Crested Butte while maintaining a strong local connection.
Enhanced Customer Experience: The cohesive brand and menu design elevated the dining experience, resonating with both locals and tourists seeking an authentic Colorado atmosphere.
Brand Alignment with Interior Design: The branding complemented the restaurant’s physical space, including the handmade wooden tables and bar, creating a seamless visual and experiential narrative.
The collaboration with A Bar Above resulted in a brand identity that perfectly reflects its cozy mountain atmosphere and elevated dining experience. Through thoughtful design and strategic differentiation, the branding distinguished the restaurant within the Crested Butte dining scene and reinforced its deep ties to Colorado’s rich cultural and natural heritage.
