Brand Identity and E-Commerce Website Design for a Planner & Coaching Business Built for Spicy Brains
Eaton Broshar is a brand on a mission to help women with spicy brains organize everyday chaos—without losing their spark. Created by registered dietitian Allie Echeverria, the Eaton Broshar Method includes quarterly fitness and nutrition planners, supportive coaching, and a growing community that celebrates progress over perfection.
This project called for a bold but structured brand identity that could feel magical and grounded—something that spoke to neurodivergent women who crave systems but reject rigidity. Every element was designed to feel empowering, inclusive, and crystal clear, from the name lockup to the signature geometric pattern inspired by the beauty of organized chaos.
In addition to branding, I designed a fully responsive e-commerce website built to educate, convert, and support the customer journey. The result is a visual system that brings clarity, calm, and sparkle to a powerful mission.
Highlights:
- Custom Logo and Identity System featuring a stylized monogram that symbolizes rebirth
- Geometric Pattern representing the beauty in organized chaos
- Social Media Templates and Graphics to ensure a seamless brand experience across platforms
- Responsive E-Commerce Website Design made to spotlight the workbook, hype the coaching, and make shopping a breeze.
The creative direction behind the Eaton Broshar brand blends structure and sparkle to reflect the energy of the women it was made for, with spicy brains who crave clarity but refuse to be boxed in. Inspired by art deco line work, playful pops of pink, and bold visual contrasts, the mood board celebrates a look that’s feminine but not frilly, goal-crushing yet full of whimsy. A palette of teals, pops of pink, and gold brings focus and vibrancy, while imagery of curated chaos, luxe textures, and a little irreverence captures the brand’s “feral feminine” spirit. This direction sets the tone for an equally empowering, magical, and unmistakable brand.
