Cheeky Branding and Web Design for an Austin-Based Luxury Beauty Studio
Flash Your Lash is an Austin-based studio specializing in lashes, brows, permanent makeup, tiny tattoos, and medical tattoos. Known for its high-end vibe and commitment to making clients feel confident and beautiful, the studio needed a refreshed brand and online presence to reflect its elevated services.
The primary goal of this project was to revamp Flash Your Lash’s outdated branding and underperforming website. The refreshed brand needed to be bold, cheeky, and sophisticated, perfectly matching the studio’s high-end vibe. The website redesign aimed to resolve SEO issues, improve navigation, and replace generic content with an intuitive, editorial-inspired experience that would better connect with clients and boost search rankings.
Solutions Implemented
A comprehensive brand and digital overhaul was executed:
- Brand Refresh: The original dated branding was transformed into a bold, cheeky visual identity that captures the studio’s sophisticated yet playful personality.
- Website Redesign and Development: The website was rebuilt from the ground up with intuitive navigation, visually stunning layouts, and an editorial feel. The redesign addressed previous SEO pitfalls with an intentionally designed navigation, optimized copy, and visuals that improved search engine rankings and user engagement.
- Custom Social Media Assets: To ensure brand consistency across all platforms, I designed custom Canva templates for social media, along with playful highlight icons aligned with the refreshed brand aesthetic.
- Client Experience Materials: Business card-sized appointment reminder cards were designed with crucial aftercare instructions on one side and a healing stage guide on the other to manage expectations while healing. (It’s a roller coaster!)
Results
The comprehensive rebranding and website redesign yielded significant improvements:
- Stronger Brand Presence: The bold, cheeky brand identity now accurately reflects Flash Your Lash’s high-end services and distinctive personality.
- Improved SEO and Online Visibility: The new website’s intuitive structure and optimized content helped the studio regain higher search rankings, reversing the previous decline caused by poor SEO practices.
- Enhanced Client Engagement: The editorial-style website design and cohesive social media presence deepened client connections, fostering trust and loyalty.
- Streamlined Client Communication: The aftercare guides and appointment reminder cards improved the overall client experience, leading to smoother interactions and increased client satisfaction.
The collaboration with Flash Your Lash revitalized the studio’s brand and online presence. Through bold branding, an editorial-inspired website, and cohesive supporting materials, Flash Your Lash is back to making a lasting impression, connecting with clients, climbing search rankings, and shining brighter than ever.
