Website Redesign and Brand Design for Houston’s Largest Youth Soccer Organization
RISE Soccer Club is redefining the youth soccer experience in Houston, serving players at all levels, from recreational beginners to college-bound athletes. As Houston’s largest youth soccer club, formed through multiple mergers, RISE needed a brand and digital presence reflecting its expanded reach and commitment to delivering a top-tier experience for players and their families.
With RISE’s rapid growth came the need for a fresh, modernized look and a more functional website. The primary goals of this project were to:
- Develop a streamlined, user-friendly website that reduces parent frustration by making key information easily accessible.
- Create a dynamic online experience that matches the energy and professionalism of the RISE brand.
- Ensure the website is flexible and scalable as the club continues to evolve.
- Support the club’s branding efforts through additional creative assets such as tournament logos, selfie backgrounds, and presentation slides.
Challenges
RISE’s previous website suffered from:
- Overwhelming and unorganized content that led to high bounce rates.
- Heavy reliance on buried, downloadable documents for key information, causing confusion and complaints from parents.
- A lack of engaging visuals and clear calls to action, killing the user experience.
Solutions Implemented
- Content Restructuring: The website’s content was rewritten and organized into digestible sections, ensuring a logical and intuitive user journey. Clear calls to action were strategically placed to guide parents and players seamlessly through the site.
- Interactive and Editable Features: Outdated downloadable documents were replaced with intuitive charts that the club can easily edit. This ensured that the website remains adaptable and easy to update as the club grows.
- Dynamic Visual Design: The updated design features vibrant photography of the players and coaches and dynamic graphics that capture the energy of youth soccer.
- Supporting Brand Assets: To complement the website redesign, additional branding elements were created, including tournament logos, engaging selfie backgrounds for events, and presentation slides. These elements further unified the RISE brand across digital and physical touchpoints.
Results
- Improved User Experience: The redesigned website now offers a streamlined, intuitive experience that makes it easy for parents to access essential information. Clear navigation paths and engaging visuals keep users informed and engaged.
- Reduced Bounce Rates: By simplifying the content structure and replacing cumbersome downloads with interactive features, the website now retains visitors longer and encourages deeper interaction.
- Scalable and Flexible Design: The intuitive, editable components of the website ensure that RISE can continue to update and expand its digital presence as the club evolves.
- Cohesive Brand Identity: The additional branding elements, such as tournament logos and selfie backgrounds, help establish a cohesive and energetic brand experience across all RISE touchpoints, from online platforms to on-the-field events.
The collaboration with RISE Soccer Club resulted in a modernized digital presence and cohesive brand identity that reflect the energy and professionalism of Houston’s largest youth soccer organization. The new website provides a visually engaging and user-friendly experience and supports RISE’s ongoing growth by offering flexible, scalable solutions that meet the needs of players and parents alike.
