RISE is redefining the youth soccer experience in Houston, serving players of all levels—from recreational beginners to college-bound athletes. With the growth of RISE into Houston’s largest youth soccer club through mergers, it was time for a fresh, modernized look to match its expanded impact. While working at DesignGood, I tackled RISE’s website redesign and worked on several additional branding projects, including but not limited to tournament logos, selfie backgrounds, and presentation slides, which are featured here.
RISE’s previous website was overwhelmed with unorganized content and relied heavily on buried, downloadable documents for key information. This led to high bounce rates and ongoing frustration and complaints from parents seeking clear and accessible details.
To address this, I restructured the website’s content into digestible sections with clear calls to action, providing a streamlined and deliberate user journey. Previously hidden documents were replaced with intuitive, easily editable charts, ensuring the site remains flexible and scalable as RISE evolves. The updated design highlights vibrant photography and dynamic visuals, creating an action-packed hub that reflects the energy of the RISE brand. The result? A visually engaging and user-friendly experience that keeps parents informed and engaged.
