Website Redesign and Brand Design for Houston’s Largest Youth Soccer Organization
RISE Soccer Club is Houston’s largest youth soccer organization, serving players of all levels, from recreational beginners to college-bound athletes. As the club rapidly expanded through mergers, it needed a modern brand presence and a functional, user-friendly website that matched its scale and professionalism. I redesigned the website to streamline content, improve navigation, and create a dynamic, visually engaging experience. Key information that was previously buried in downloadable PDFs is now presented through editable charts and intuitive layouts, making it easier for parents to access what they need.
To support RISE’s growth beyond the website, I created a suite of branded materials, including tournament logos, selfie backgrounds, training manuals, social media templates, and presentation slides. These assets helped unify the club’s identity across both digital and physical touchpoints. The result is a flexible, scalable brand and web presence that reduces confusion and energizes the user experience for families and players alike.
