Brand Identity and Digital Design Driving Engagement in Space Health Research
The Translational Research Institute for Space Health (TRISH) is a virtual institute powered by NASA’s Human Research Program and dedicated to advancing human health and resilience for deep space exploration. TRISH relentlessly pursues cutting-edge research and technologies that address the challenges of human spaceflight and improve health outcomes here on Earth.
As a longtime client of DesignGood, TRISH has relied on strategic branding and design to communicate its mission, secure funding, and connect with key stakeholders in the space health research community.
The primary goal of this multi-faceted collaboration was to:
- Develop compelling visual assets that support TRISH in securing ongoing funding for groundbreaking research.
- Create cohesive branding elements that align with TRISH’s innovative work in space health.
- Design digital experiences that engage and inform stakeholders, including scientists, astronauts, and NASA representatives.
- Ensure that every design touchpoint, from presentations to commemorative coins, reinforces TRISH’s leadership in space health research.
Solutions Implemented
- Visually Compelling Presentations: Crafted dynamic presentations used by TRISH to secure continued funding for space health research. These presentations translated complex scientific data into engaging visual narratives, helping stakeholders understand the broader impact of TRISH’s work.
- Storyboard for NASA Presentation: Designed and illustrated a storyboard demonstrating how HERMES, TRISH’s cloud platform, can be critical in diagnosing and treating medical issues in space. This visual narrative helped NASA understand the real-world applications and importance of the platform in supporting astronaut health during deep space missions.
- Custom Flight Badges for Scientists: Designed bespoke flight badges for scientists collaborating with astronauts on life-saving research. Each badge symbolized the critical missions undertaken by these teams, serving as a meaningful emblem of their contributions to human space exploration.
- Intuitive Websites for Virtual Events: Developed engaging, easy-to-navigate websites for TRISH’s virtual events. These digital platforms provided seamless user experiences, allowing participants to learn more about each TRISH talk and watch the presentation in one branded hub, highlighting TRISH’s mission and facilitating connections among participants in the space health community.
- Cohesive Iconography and Program Logos: Created comprehensive icon suites for presentations, reports, and digital content, enhancing clarity and reinforcing TRISH’s visual identity. Additionally, I designed logos for new TRISH programs and initiatives, ensuring a cohesive look that reflects their cutting-edge research.
- Annual Reports for NASA: Designed annual reports summarizing TRISH’s accomplishments for NASA, showcasing research progress, key findings, and future initiatives. These reports were critical in communicating TRISH’s impact and securing ongoing support.
- Commemorative Space Flight Coin: Designed a commemorative coin for astronauts and scientists to honor their contributions to human space exploration. The coin serves as a lasting symbol of the groundbreaking work done in partnership with TRISH.
Results
- Strengthened Stakeholder Engagement: The visually compelling presentations and intuitive virtual event platforms were pivotal in securing funding and fostering deeper engagement with NASA, scientists, and key stakeholders.
- Unified Brand Identity: The creation of cohesive logos, icon suites, and digital assets ensured that all TRISH communications presented a unified, professional image that matched the institute’s groundbreaking mission.
- Meaningful Brand Experiences: Custom-designed flight badges and the commemorative space flight coin provided tangible, meaningful symbols of TRISH’s collaborations with astronauts and scientists, reinforcing their research’s personal and professional impact.
- Seamless Digital Interactions: The user-friendly virtual event websites facilitated smooth, engaging participant experiences, further cementing TRISH’s reputation as a leader in innovative research and stakeholder engagement.
The collaboration with the Translational Research Institute for Space Health (TRISH) showcases how thoughtful brand identity and digital design can amplify an organization’s mission and inspire action. From securing vital funding for space health research to creating tools and symbols that honor groundbreaking contributions, each project with TRISH demonstrates the power of design in advancing human exploration and health.
